Digital Manipulation

Why Is It Important?

It's important for commercial photographers because nowadays digital manipulation isn't just about just making a photo like the on you see here on the left. It can be just the little things too. For examples: taking pictures of models and make their waists smaller, teeth whiter, and skin softer.

Making you think the photo was actually taken like that but really it was all an editing session.

How It Could Businesses?

Knowing how to edit photos such as this on could increases sales for food businesses for even movie businesses. You can edit great photos representing their products value. Or you could even be sending a messages to people through manipulating the photos. Ever seen that smoking poster where they show how bad your teeth get from smoking?

This is what was edited to send the message that smoking could deteriorate your teeth. People get strong messages from a photo that was altered in order to pay attention which is good for the promoter because from what i see, most people wouldn't want their teeth to look like this & because they were paying attention to the poster they will be less likely to smoke.